Why do bookstore hold back new titles until Tuesday?
It’s called the Tuesday release day. It’s an industry standard to get the books they are really pushing out on the shelves on the second day of the week. And it is a question that is repeatedly asked on the Internet. By the way movies, CD’s, and DVD’s movies are promoted on this schedule as well. To discover the basis for this curious day-of-the-week practice, we will have to rely upon the opinions of various people from the publishing trade.
“Generally, books are set to arrive during a particular month, and bookstores just put the books on the shelves when they arrive at the store. Only the most popular books merit a street date that is actually enforced. These books arrive ahead of the date in boxes marked “Do not open before…” and they sit there until that date arrives.” ~ The Millions.
“… releasing a new book on Tuesday allows for several full days of book-related hype in the media to get people interested leading into the weekend when most of the shopping happens. Allowing a weekend to break up the media hype cycle too soon might let the new book fall from people’s consciousness before they got a chance to buy.” ~ The Millions.
“… it’s called a “one-day laydown”–and again, has to do with how sales are reported and how bestseller lists track that. It’s more expensive to do that. Your average book just trickles into the bookstores at different times around the official publication date.” ~ The Millions.
Dayology has its own perspective. Tuesday, all day long, is ruled by the energetic planet Mars. On this day people desire to be stimulated and energized. Marketers like to give the book stores a shot in the arm on Tuesday. Publishers, booksellers and consumers may not be aware of astrology but they obviously respond to these energies.
The planet Mars rules hot peppers, fast cars and firecrackers because these things activate us. The same is true for Tuesday!