The New Face of Nike

Is Colin Kaepernick ‘s latest corporate representation a good move? Yes, probably so, for everyone. Nike’s online Sales soared this week after Colin Kaepernick announced that he had joined the Just Do It – Dream Crazy Campaign. The You-Tube ad premiered on Tuesday and by Friday night it had been viewed by nearly 14 million times. Like a super shot of adrenaline it features individuals overcoming all sorts of prejudice and disability to achieve absolute excellence. The tagline  is “Believe in something, even if it means sacrificing everything” and narrated by Kaepernick, who clearly believes we don’t have to be like anybody to be somebody.

The Dream Crazy message works well with Kaepernick’s identity. He is of mixed racial heritage, was born to a single mother and placed for adoption. He was taken in by a couple with two older children. With love and protection he was given a solid middle-class upbringing. Kapernick exhibited talent for athletics early on and excelled in high school sports. He was drafted in the 43rd round by the Chicago Cubs, but chose the University of Nevada where he could play football. As a graduate he was selected by the San Francisco 49ers in the second round of the 2011 NFL draft. After the 2016 season he opted out of his contract to become a free agent.

Kaepernick is recognized for “taking a knee” during the National Anthem at the beginning of his sports events. He silently protested the systemic oppression of people of color in America. He is being called politically disrespectful for involving the U.S. Flag and National Anthem in his demonstrations. NFL Commissioner Roger Goodell and most of the NFL team owners became disturbed as Kaepernick is being joined in protest by other conscious athletes. As to whether this athlete’s lack of a contract is an NFL conspiracy, nothing can be said for certain, but that is the feeling of many including Spike Lee, who commends Nike for taking Kaepernick on board. 

The Dayology Analysis

Colin Kaepernick

Colin Kaepernick was born on a Tuesday in the zodiac sign of Scorpio. Mars is both his Day Ray and Sun Sign. This doubled planetary ruler is so forceful that it has led him to become  the professional athlete and the dedicated crusader that we know him to be. The archetype of Mars is the warrior.

A factor to note is that the smooth functioning of Scorpio depends upon a hidden reserve of motivation of which this athlete possesses.. Scorpios also put off facing their own demons until they can do it no longer. So this professional move is probably not Kaepernick’s last strike of revenge or retribution. He performs as passionately as activist as he does as an athlete.

UPDATE – He Admits IT was Wrong!

Commissioner Roger Goodell officially apologizes for preventing NFL players from peacefully demonstrating against racial discrimination. By the way he didn’t mention the poor treatment that Kaepernick received.
Read more about it in this recent Dayology feature.