Sweet Social Justice

As hard as it is to change our personal beliefs and habits, there is great satisfaction in seeing others gain more of their human rights. Likewise  we experience discomfort, even deep suffering, when we know that individuals and groups are being deprived of these basics. This heart-centered view of social justice is based upon our essential biological oneness.



We hold these Truths to be self-evident, that all Men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty, and the Pursuit of Happiness.

~ The Declaration of Independence  –



Of course, there are other outlooks on social justice. Investopedia offers the following definition: “Social justice is a political and philosophical concept which holds that all people should have equal access to wealth, health, well-being, justice and opportunity. Social justice is a broad concept that is not limited to any specific religious or political movement.” It adds “Self-identified advocates of social justice are often at odds with one another over specific policies and priorities, but share a broad vision of an ideal society in which no one race, class, religion, sexual orientation, gender identity, or language group is singled out for oppression or enjoys special privileges”



There is another form of social justice evolving. It is the socially responsible organization, one who bases it’s decisions on the needs of it’s workers and the outside world. One of the companies at the front of this movement is Ben and Jerry’s Ice Cream. Famous for their delicious flavors and catchy titles, they have lent their brand to a number of worthwhile causes. Some of the more notable limited batches are: Save Our Swirld (solving climate change), Empower Mint (ending discrimination, I Dough, I Dough (supporting marriage equality), Home Sweet Honey Comb, (addressing immigration reform), One Sweet World (ending poverty), and Pecan Resist (getting through Trump’s presidency.

Their newest flavor is Justice ReMix’d, a blend of chocolate brownie and cinnamon with a swirl of “sweet justice” just under the lid. It may not make it to the Ranker’s Best Ben and Jerry’s Flavor List, but it encourages us to support criminal justice reform.  The unveiling of this flavor took place in our Nation’s capitol and involved partnering up with The Advancement Project , a next-generation civil rights organization working to end systemic racism. The founders of this company,  Ben Cohen and Jerry Greenfield, showed up to scoop out the  ice-cream.

Dayology Analysis

Just a glance our analysis shows that Ben Cohen and Jerry Greenfield were both born in the zodiac sign of Pisces. So, it is not surprising as children they were best friends, but it is remarkable that these “two fishes” managed to swim professionally in the same direction. Their joint creativity flowed once they settled on producing and selling ice-cream. Both admit that in the beginning neither knew what was going on financially and had to hire an accountant. After that, they were all set for success.

These two Pisceans have different Day Rays, having been born on different days of the week. Cohen was born on Sunday and fills the bill of administrator and community leader. He resigned as Chief Executive Officer in 1990 but remains on the advisory board. Last February he was named a national co-chair of Bernie Sanders‘ 2020 campaign.

Greenfield was born on Wednesday and originally wanted to attend Medical School. After being rejected he accepted a boring medical lab job. It was a no-brainer to go into business with his pal. He retired early but oversaw the newly established Ben & Jerry’s Foundation, which donates 7.5 percent of the company’s pre-tax profits to nonprofit charities nationwide.

Cohen and Greenfield sold their company to Unilever 15 years ago but still work there, “without responsibilities and without authority.”  That’s so Piscean!