Black Friday sales are expanding from one frantic day to one thoroughly crazed week.
Black Friday is the name given to the twenty-four hour period following Thanksgiving Day. Since the early fifties in the USA. this fourth Friday of November was regarded as the beginning of the winter shopping season. Originally the day served as a reminder for shoppers to get moving. There was only one more month to purchase their holiday gifts.
The slogan “Black Friday” was not applied to this shopping date until the 2000’s. It was actually a sign of an upcoming economic downturn. This advertising campaign reflected the desperation of retailers to remain financially “in the black” rather than falling “in the red.” Black Friday’s first online appearance may have been on Deals of America in 2003.
It was wasn’t hard to reshape this ordinary first day of holiday shopping into an over-the top occasion. Most shoppers had the day after Thanksgiving off from work and stores were willing to stay open from 12 a.m. to 12 p.m. Uniformed security guards had to be employed to handle the hordes. High pitches of excitement were generated by sacrificing “big ticket” items for insanely low prices all on this one day.
Today you ask any reasonable person what they think of “Black Friday” they will groan. Most of us try to be sensible shoppers but there are masses are willing to go through anything for a bargain. And listen to this, no end to the madness is in sight. This year many larger retailers began their early or pre-Black Friday sales up to seven full days ahead of the actual event.
Black Friday falls on the Friday after Thanksgiving so it is given the #69 FRI SAG Dayology Signature. The overly generous nature of this Venus and Jupiter combination has corrupted our old tradition of gift giving. The Sun Sign of Sagittarius inspires but it always searches for more. It is ruled by Jupiter which serves to uplift yet has inclinations to go to overboard. The Friday Day Ray is ruled by Venus, the planet of love, harmony and pleasure. In normal situations it creates appreciation and contentment. The Venus energy in this case comes across as jaded and coarse. While holiday gift-givers exhibit a high measure of Venus kindness during the holidays, our run-away, voracious Jupiter mass marketplace would bankrupt us all if it could.
Learn more about the history of Black Friday
and how even though this holiday event is
going global it clearly has a dark side.
